Previous
Next
Mission and Vaues

We inspire a love of diving, conservation and sustainability and enable everyone to live an Eco-Diver Lifestyle. We do that by promoting quality scuba diving gear, clothing and products with advocacy and sustainability in mind.

As dorky divers, we offer more than just a place to find jawsome products, we offer passion. We love to share our knowledge, experience and enthusiasm for our marine world and how we can all work together to protect it.

What Guides Us

Quality

We promote high-quality products that are priced competitively.

Integrity

We are honest, fair, ethical and deal in good faith. 

Co-operation

We value the power of community and the strength that comes from people working together.

Leadership

We lead by example. We seek to inspire and motivate other individuals and organizations to act for people and the planet.

Adventure

We believe in living life to the fullest, with a spirit of adventure, optimism and a desire to learn and create change.

What’s Our Heading

We aspire to be the most reliable, educational and vibrant scuba and ocean sustainability online space in Canada. We want to see a future where Canadians of all ages can safely explore the divine underwater world and strive to prevent the loss of many of its incredible creatures by offering support to small organizations. We want to inspire individuals and organizations to reconnect with nature and set examples that move towards environmental and social sustainability. We want to leave the world better than we found it.